Taylor Frankel
Today’s #PaideiaInspires is truly a #BossBabe in every sense of the word. Taylor has helped build this unique cosmetics company and really used Instagram and Social Media as the engine to drive its success, “We used Instagram as a platform to share our authentic content in a meaningful way for free! It allowed us to be very real with our content… and share content that was relatable to the person who was actually buying the product.”
Taylor is a Co-Founder of the internationally successful beauty brand, @Nudestix. Her woman on the go approach to makeup that you can literally apply anywhere in colors that perfect the no-makeup makeup look has helped @Nudestix become a must-have in every woman’s purse from LA to Paris to Dubai.
We were lucky enough to recently talk with Taylor where she shared her experience with some of the doubters around the launch of @Nudestix, “When we first launched @Nudestix, a lot of the beauty industry would tell us, ‘Oh, that’s not going to do well because nude and no-makeup makeup won’t sell product.’ But we were like no, this is what we believe in, this is what we feel like the everyday woman wants. And through continuing to be passionate about that and by telling our story and creating amazing products that really bring the story to life, that’s what has allowed us to get where we are today.”